“Content is King” – Bill Gates

“Content is King” – Bill Gates.

In January 1996, Bill Gates wrote an essay entitled “Content is King”, which was published on Microsoft’s website.

In the article, he states, “The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.” 

Despite being published over 25 years ago, his essay is still relevant to this day. Content is an integral part of so many businesses. Without it, you’ll have nothing. 

We firmly believe that “Content is King” – there is no point having amazing hardware and software if your content doesn’t match up. Our dynamic team of content creators develop stunning 360° visual scapes that completely immerse our users, without the need for a virtual reality headset.

Experience is another key aspect of our platform – our dynamic, interactive scenes are as close to the real thing as possible. From the micro to the macro, arctic to savannah, we take users on a fantastic interactive journey. By using projection instead of VR headsets, which isolate and can unnerve, users can encounter and navigate these experiences together, creating unique opportunities for group participation.

With an ever growing library of content, we expand horizons through experience, learning and interactive exploration. Explore the galaxy to learn about the solar system. Swim underwater and interact with fish. Walk through a meadow and play with the butterflies. Board an underground train and learn how to navigate through tunnels and up an escalator – whatever you need, we have content to suit.

From our perspective, both content AND experience are king when it comes to our immersive platform.

Visit our YouTube Channel here to see our fascinating content in action. 

The full article from Bill Gates can be found here. 

For more information, use our contact form here.